by Bill Caskey on April 23, 2008
Over the next few weeks, we’ll be offering up some sales training tips for you trainers/sales managers who take that role in your company.
Never start any sales training unless your team has bought in to it.
I know this sounds like heresy. “Why on earth would we want the inmates running the asylum?” (as one of [...]
by Bill Caskey on April 21, 2008
Can sales and marketing co-exist and work TOGETHER in a company? Many find angst and tension between these two functions. Our guests today shed light on how Yin and Yang, cats and dogs, and even sales and marketing people can work together…productively.

Can Sales and Marketing Co-exist? (12:38):
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by Brooke Green on April 20, 2008
Well, here is the maiden voyage for The Ultimate Sales Chick podcast. In the first episode, Brooke Green speaks with Bill Caskey and Bryan Neale about the role women play in selling.
Brooke also talks about an interesting experience she had with a client.
If you want to RSS subscribe to this podcast, then paste the following [...]

Sales Chick Podcast-Ep1-GenderinSales:
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by Bill Caskey on April 18, 2008
One of our sales training corporate clients related a story to me yesterday about a deal he got a couple of weeks ago. It was a classic RFP scenario, where he stood no chance–but got it because he did things the right way.
He had been asked in for an RFP for a prospect he had [...]
by Bill Caskey on April 17, 2008
[From The Road. Bill Caskey is on vacation this week in Florida. But still blogging. ]
When you’re on vacation, you can sometimes see things differently…as was the case today when I was at Panera and overheard the needy plea of a sales person.
As near as I could tell, he was a book designer talking to [...]
by Bill Caskey on April 15, 2008
Well, no one ever admits that their ego gets in the way of success. Especially salespeople–for it comes with the territory that you need a big ego to be successful in sales. Or, does it? We think there are several questions you should ask in the sales process. But you won’t be able to if [...]

Ego in the Way (07:48):
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by Bill Caskey on April 15, 2008
by Brooke Green on April 10, 2008
How many of you are familiar with Cesar Millan, “The Dog Whisperer” (www.cesarmillaninc.com)? If you are an animal owner and you don’t know who he is, you need to. I have developed an addiction to his practice of dog psychology and his show on The National Geographic Channel. Our family has a new puppy, Buster, [...]
by Bryan Neale on April 8, 2008
I can’t stand when people don’t take accountability for their outcomes. Sales managers, I don’t know how some of you do it - listening to excuse after excuse after excuse after excuse…you get the picture. I know many CEOs want nothing more than to create a more ACCOUNTABLE work team. But no one has seemed [...]
by Bryan Neale on April 3, 2008
I’m sure many of you have struggled at some point in your sales career to find the contact information of a key prospect. Think about this situation. Your manager asks you to contact the CIO of a major insurance company. You know the guy’s name and company, but that’s it. Your likely strategy: cold call [...]