From the category archives:

Brooke Green

Do You Want to be Right, or do You Want to Help?

by Brooke Green on November 17, 2009

The healthcare debate has reminded me a lot of sales processes gone wrong. We hear it all of the time.
Sales conversations always start with the right intent in mind (at least in my happy place they do)—figure out the problem, put a recommendation together, connect the dots so that my prospect believes in the value [...]

{ 0 comments }

Don’t Let a Good Recession Go to Waste!

by Brooke Green on November 11, 2009

I was with one of my coaches last week, and she said the funniest thing… ”Don’t let a good recession go to waste!” BRILLIANT! This statement has stuck in my brain. I’ve tweeted it only to have it re-tweeted (http://twitter.com/CaskeyChick). It received a slew of comments on my Facebook page. Obviously, it struck a chord [...]

{ 0 comments }

Process: The Logical Part of Any Emotional Situation

by Brooke Green on July 17, 2009

My Dad recently had emergency surgery to remove his gall bladder. Now, I realize that the gall bladder is a part often removed. BUT, not from MY Dad who is 72, had 2 heart attacks and quintuple coronary artery bypass surgery!
I rushed home—a 5 hour drive—very emotional. I got to the hospital just in time [...]

{ 0 comments }

Think Big

by Brooke Green on June 24, 2009

I recently spoke at the Whale Hunting Women Summit (www.thewhalehunters.com) in Indianapolis. The idea behind Whale Hunting is that of conquering big deals, big clients, big ideas. All of the women who spoke had an incredible story of a whale they had harpooned, beached and harvested! I thought I would share the basis of [...]

{ 8 comments }

Show Me the Love

by Brooke Green on March 23, 2009

I have some extraordinary clients. I would like to think that I do a good job of expressing my gratitude to them—not only in words, but in how I work with them.  My Mom used to always say to me, “Actions speak louder than words,” “Walk the walk, don’t just talk the talk.” I assume [...]

{ 6 comments }

The Gift of Recession

by Brooke Green on March 6, 2009

With all this talk about the country being in a recession, it has brought back memories of my own “personal recession.” The funny thing is I look back on it with fondness, not scarcity or fear.
It all started when I took the giant leap to follow my passion and come to work with Bill Caskey [...]

{ 10 comments }

Get Smart

by Brooke Green on February 3, 2009

I imagine most people are freaking out about the start of 2009. If you’re not, your mind will start to play tricks on you as people ask: “How does this economy affect your business?”
This is not the time to panic. In fact, it’s a great time to gain clarity and work smart.
When is the last [...]

{ 0 comments }

What Salespeople Can Learn From the Big Three Automakers

by Brooke Green on December 9, 2008

I watched with amazement as the reports came back on the Big 3 Automakers and their meeting with Congress. Let’s not forget, the purpose of the meeting was to ask for BILLIONS of dollars—again.
They arrived in private jets (3 separate flying from the same origin to the same destination), no plan, no notes, no nothing [...]

{ 0 comments }

In Crappy Times, Don’t Sweat. Serve.

by Brooke Green on October 21, 2008

I recently spoke at a women’s sales conference, The Sales SheBang (www.salesshebang.com). It was my first time participating and only the 2nd year for this conference. What an awesome event!
The 3-day event started with an expert summit. The presenters and a few invited guests were given time to present on a subject where they have [...]

{ 0 comments }

Having (Or Not Having) the Price Conversation

by Brooke Green on October 1, 2008

How many times has a prospect called and said, “Hey, I need somebody to call me back with a price on (fill in the blank)”? And how many times have you been the “somebody” that has to call them back? If you’re like most sales professionals, you already know that the conversation might be over [...]

{ 1 comment }