From the category archives:

Blog Contributors

Don Hewitt. “Tell Me A Story.”

by Bill Caskey on August 24, 2009

Don Hewitt, the Executive Producer of 60 Minutes for 37 years died last week.
A stirring salute was done on 60 Minutes last night, but here is my “two lesson” version.
My lessons were:
Lesson 1) Tell Stories
That was his motto–”Tell me a story.” That was all 60 Minutes was–stories. I love this because every sales professional should [...]

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Sales Telesummit – A Potpourri Of Sales Training

by Bill Caskey on August 19, 2009

David Frey, who I admire because he’s one of the few of us that aren’t afraid to deliver great content, hosts a Sales Telesummit that begins next week.
Full disclosure, David asked me to be a part of it–and I told him I’d promote it to our blog readers.
There are something like 13 trainers/speakers/experts. I can’t [...]

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How Adults–And Sales People–Learn (And Achieve)

by Bill Caskey on August 14, 2009

Not an especially sexy topic but one that every sales manager/ceo/leader should understand as we look to change results–and change behavior. (And for your extreme achievers, knowing how you learn might not be a bad idea).
In our sales training practice, we get asked in to companies to solve sales problems. That’s just what we do.
Every [...]

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[This is part two of a six part series on the questions you should be asking yourself--not customers--but yourself. The main article appeared in early August: The Questions You Should Be Asking Yourself.]
Have been thinking about the idea of “how do we better communicate our value?” lately. Was interviewed by David Frey’s group for a [...]

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Don’t Expect Your Prospect To Believe You

by Bill Caskey on August 10, 2009

They probably don’t. We’ve known for decades that “sales people lie.” I know you don’t (no one every admits to it), but prospects THINK you do. And of course, we know prospects lie.
Seth Godin’s blog this weekend about Vague Claims was about the realtor who advertises “Top 10 Realtors In Nation.” He maintains, if you [...]

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The Questions You Should Be Asking

by Bill Caskey on August 5, 2009

How many times have you become aware of a tool that you didn’t know existed–and as soon as you saw it, just had to have it?
There are tons of examples, computers, email, the lightbulb, The Clapper (OK, so maybe you didn’t “have to have” that).  But imagine yourself doing without the first three.
The issue is [...]

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One Little Move Destroys Your Reputation

by Bill Caskey on August 4, 2009

A friend of mine is considering getting out of the real estate sales market. He’s tired of the ups/downs. Don’t blame him.
So he’s been looking at other sales opportunities. One came a long–a  large company that does high-end Handyman work. They needed a sales person so he sent his resume. He thought he’d be good [...]

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The High Cost of Low Curiosity

by Bill Caskey on July 27, 2009

Are you, by nature, a curious person?
Having worked with thousands of sales people–and hundreds of managers–I honestly believe it is a pre-requisite to income success to be curious.
Curiosity is the very basis of education and if you tell me that curiosity killed the cat, I say only the cat died nobly.”

When someone says to [...]

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GM Old Thinking and You

by Bill Caskey on July 24, 2009

Have you seen the new GM ads that tell you about a new car company? We’ve seen them, and they are actually quite nice—soothing and relaxing. But have you seen the local dealer ads about wanting to sell you a new car? They haven’t changed much, have they?
Wouldn’t you think that if GM really wanted [...]

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When Should A Sales Person Become A Teacher?

by Bill Caskey on July 21, 2009

ANSWER: When he leaves home in the morning.
Why? You ask.
Simple. In today’s confusing, overwhelming economy, you might be the only one that comes along today to teach your prospect something. And learning is power.
What exactly, can you teach them?

How to use your product/service better (how to make more money, save more time, conserve more energy). [...]

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