From the category archives:

Competitive Strategy

Sales Telesummit – A Potpourri Of Sales Training

by Bill Caskey on August 19, 2009

David Frey, who I admire because he’s one of the few of us that aren’t afraid to deliver great content, hosts a Sales Telesummit that begins next week.
Full disclosure, David asked me to be a part of it–and I told him I’d promote it to our blog readers.
There are something like 13 trainers/speakers/experts. I can’t [...]

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The World Needs Experts, Are you One?

by Bill Caskey on December 16, 2008

One of the great things about training and coaching people is the chance to meet really cool people. I work with high achievers—mayors of cities, top-notch salespeople and high performance executives.
Sure, there are the jerks from time to time, but rarely.
The thing that makes these people cool is their ability to extinguish their egos and [...]

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Selling It Right. He Didn’t Even Know It.

by Bill Caskey on April 18, 2008

One of our sales training corporate clients related a story to me yesterday about a deal he got a couple of weeks ago. It was a classic RFP scenario, where he stood no chance–but got it because he did things the right way.
He had been asked in for an RFP for a prospect he had [...]

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A Simpler Way to Beat the Competition

by Bill Caskey on August 7, 2005

Link: A Simpler Way to Beat the Competition.

STRATEGY is hard, and most business books that have tried to explain it haven’t made it easier. I like the idea that the traditional strategy is dead.
I prefer these three books, all of which I’ve purchased.

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