From the category archives:

Current Affairs

You Say You’re Different, But Are You?

by Bill Caskey on June 26, 2009

Last week I was with one of my clients who was thumbing through some resumes when he came across a marketing person’s application.
On the resume in the summary it said, “I think differently than most people, and I can bring new ideas—out of the box thinking—to your business.” As I reached over and grabbed it [...]

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Redefining What It Means To Be a Champion

by Bill Caskey on May 18, 2009

Not a big fan of using this blog space to celebrate people I know. But I must tell you about Chuck Koeppen, the retiring Carmel High School Cross Country coach.
You see, Koeppen has been at coaching for 37 years–and he won, are you ready for this?–23 Indiana State Championships in both track and CC.
Tonight, I [...]

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Finding a Job–It’s Not About Sales, Or Is It?

by Bill Caskey on May 16, 2009

Recently, I heard a lady interviewed on CNN who was so frustrated at her husband’s attempt to find a job that she decided to create a website called www.MyHusbandNeedsAJob.com. On it she had posted his resume with video clips of her and of him talking about his qualifications.
At the end of the interview, the CNN [...]

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Ben Stein’s Article

by Bill Caskey on April 27, 2009

Have had many people send me the link to Ben Stein’s article in NYTimes on Sunday. It as quite good. My favorite part was the graphic I stole from times. The fact is that nothing happens until someone sells something.
And the economy runs when people are selling. When sales people get spooked–or prospects are [...]

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You can’t turn on a radio talk show these days without hearing another expert tell you how to “get a job.”
At the same time this is true, I also hear my clients who are in hiring mode (naturally, because of the great sales training we do) that they have yet to find too many [...]

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So you think you know it all, huh? Well I do, too, much to my chagrin.
As I talk to company leaders, I am forever shocked at how people have this view of the world that they refuse to change. You’ll hear it when someone says, “Well, that’s just not going to work in our business,” [...]

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What Happened Since I Turned Off The TV?

by Bill Caskey on February 28, 2009

I heard Brian Tracy the other night speak at one of his iLearning expos. Didn’t care for the iLearning model, but Brian still has it.
Since we preach “action”, here is the action I took after I heard him: I’ve turned off my TV.
Now, I’m not a big 4-hour-a-night-TV-guy, but I found myself watching too [...]

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Find The Pain. Sell The Vision.

by Bill Caskey on February 10, 2009

This whole bail out plan amuses me. The market tumbles today (Tuesday) because MSNBC says, “There weren’t enough details in the plan sold so investors unloaded stocks.”
Which reminds me of “how to sell a concept.”
When you a sell an idea or a concept (bail out package), you actually don’t need a lot of details. What [...]

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What Do Fox and NBC Know That You Should Know?

by Bill Caskey on February 9, 2009

I’m not sure I’m a real trend watcher, but an article in the NY Times this Sunday got me thinking even more about how the internet is changing marketing–and it’s all good news as long as you’re tuned in.  
In the article, the point was made that the television screen still shines. And that HULU [...]

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I heard a quote from one of Wall Street’s finest–he said, “We have to pay our senior managers a lot of money. If we don’t, they’ll go somewhere else!!”
Oh, they will, will they? Do you not see the complete folly in that line of thinking? Your industry completely failed AND you are paying for performance?
Hmmm. [...]

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