by Brooke Green on November 11, 2009
I was with one of my coaches last week, and she said the funniest thing… ”Don’t let a good recession go to waste!” BRILLIANT! This statement has stuck in my brain. I’ve tweeted it only to have it re-tweeted (http://twitter.com/CaskeyChick). It received a slew of comments on my Facebook page. Obviously, it struck a chord [...]
by Bill Caskey on October 21, 2009
Why do we sales people feel like we have to smile when we’re in front of a prospect? Answer? We shouldn’t.
I was called on last week by a guy who seemed like an OK chap. But he never stopped smiling. It was some kind of a “put on” smile. Pretty obvious.
He seemed overly enthusiastic–and you [...]
by Bill Caskey on October 2, 2009
Let me say first I was not there when Mr. and Mrs. Obama made their pitch for Chicago as 2016 Olympic Host. So I speak from heresay. But if the reports/videos/transcripts are correct, they did a miserable job of selling it.
Had they been in our sales class-and come to us last week and told [...]
by Bill Caskey on August 24, 2009
Don Hewitt, the Executive Producer of 60 Minutes for 37 years died last week.
A stirring salute was done on 60 Minutes last night, but here is my “two lesson” version.
My lessons were:
Lesson 1) Tell Stories
That was his motto–”Tell me a story.” That was all 60 Minutes was–stories. I love this because every sales professional should [...]
by Bill Caskey on July 14, 2009
Are you growing weary, or should I say wary, of GM’s commercial about how they are reinventing the car business? If you are, it’s justified. Just walk into a GM dealership and tell me how much things have changed in the past 30 years.
They still expect you to have the desire for the car that’s [...]
by Bill Caskey on June 26, 2009
Last week I was with one of my clients who was thumbing through some resumes when he came across a marketing person’s application.
On the resume in the summary it said, “I think differently than most people, and I can bring new ideas—out of the box thinking—to your business.” As I reached over and grabbed it [...]
by Bill Caskey on May 18, 2009
Not a big fan of using this blog space to celebrate people I know. But I must tell you about Chuck Koeppen, the retiring Carmel High School Cross Country coach.
You see, Koeppen has been at coaching for 37 years–and he won, are you ready for this?–23 Indiana State Championships in both track and CC.
Tonight, I [...]
by Bill Caskey on May 16, 2009
Recently, I heard a lady interviewed on CNN who was so frustrated at her husband’s attempt to find a job that she decided to create a website called www.MyHusbandNeedsAJob.com. On it she had posted his resume with video clips of her and of him talking about his qualifications.
At the end of the interview, the CNN [...]
by Bill Caskey on April 27, 2009
Have had many people send me the link to Ben Stein’s article in NYTimes on Sunday. It as quite good. My favorite part was the graphic I stole from times. The fact is that nothing happens until someone sells something.
And the economy runs when people are selling. When sales people get spooked–or prospects are [...]
by Bill Caskey on April 6, 2009
You can’t turn on a radio talk show these days without hearing another expert tell you how to “get a job.”
At the same time this is true, I also hear my clients who are in hiring mode (naturally, because of the great sales training we do) that they have yet to find too many [...]