From the category archives:

Current Affairs

So you think you know it all, huh? Well I do, too, much to my chagrin.
As I talk to company leaders, I am forever shocked at how people have this view of the world that they refuse to change. You’ll hear it when someone says, “Well, that’s just not going to work in our business,” [...]

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What Happened Since I Turned Off The TV?

by Bill Caskey on February 28, 2009

I heard Brian Tracy the other night speak at one of his iLearning expos. Didn’t care for the iLearning model, but Brian still has it.
Since we preach “action”, here is the action I took after I heard him: I’ve turned off my TV.
Now, I’m not a big 4-hour-a-night-TV-guy, but I found myself watching too [...]

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Find The Pain. Sell The Vision.

by Bill Caskey on February 10, 2009

This whole bail out plan amuses me. The market tumbles today (Tuesday) because MSNBC says, “There weren’t enough details in the plan sold so investors unloaded stocks.”
Which reminds me of “how to sell a concept.”
When you a sell an idea or a concept (bail out package), you actually don’t need a lot of details. What [...]

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What Do Fox and NBC Know That You Should Know?

by Bill Caskey on February 9, 2009

I’m not sure I’m a real trend watcher, but an article in the NY Times this Sunday got me thinking even more about how the internet is changing marketing–and it’s all good news as long as you’re tuned in.  
In the article, the point was made that the television screen still shines. And that HULU [...]

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I heard a quote from one of Wall Street’s finest–he said, “We have to pay our senior managers a lot of money. If we don’t, they’ll go somewhere else!!”
Oh, they will, will they? Do you not see the complete folly in that line of thinking? Your industry completely failed AND you are paying for performance?
Hmmm. [...]

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Two Sales Trainers Talk About What Your Time Is Worth

by Bill Caskey on January 12, 2009

Sales consultant (and former trainer), Dave Stein and I spoke for 10 minutes the other day on the topic of, “What is a salesperson’s time worth?”
This is from the sales trainer’s perspective and comes as a result of many years, on both of our parts, in working with high achieving sales forces. It’s one of [...]

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Sales Training Tip During Recession

by Bill Caskey on January 6, 2009

A few days ago, Bryan Neale wrote a great sales training post, even though he didn’t call it that. He talked about his lessons from 2008. I say it’s a sales training post because every sales manager (and you aspiring sales managers) should use this as the first sales meeting topic of the year.
In that [...]

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Free Market Education Tip: (Stop Whining)

by Bill Caskey on December 18, 2008

Something didn’t feel right when I watched the news about the potential 2,000,000 people that would be out of work should the Big 3 go away. My family is all from Detroit and although not in the industry, certainly affected by everything automotive.
But I try to look at things through different glasses–and sometimes it gets [...]

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What Salespeople Can Learn From the Big Three Automakers

by Brooke Green on December 9, 2008

I watched with amazement as the reports came back on the Big 3 Automakers and their meeting with Congress. Let’s not forget, the purpose of the meeting was to ask for BILLIONS of dollars—again.
They arrived in private jets (3 separate flying from the same origin to the same destination), no plan, no notes, no nothing [...]

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What’s With All This Optimism?

by Bill Caskey on November 23, 2008

I’ve said before that our sales training clients are the best. Mainly because of their attitude of abundance. When I watch the news, I get depressed. But when I talk to my clients, I get pumped up. 
The grand conclusion came today–a client who owns a medical supply company–said, “I’ve never had so many opportunities–I’m overwhelmed.”
Overwhelmed [...]

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