From the category archives:

Expression of Value

In Crappy Times, Don’t Sweat. Serve.

by Brooke Green on October 21, 2008

I recently spoke at a women’s sales conference, The Sales SheBang (www.salesshebang.com). It was my first time participating and only the 2nd year for this conference. What an awesome event!
The 3-day event started with an expert summit. The presenters and a few invited guests were given time to present on a subject where they have [...]

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A friend of mine is a scout for Division I basketball. He told me a story that should draw the attention of everyone reading this blog.
It has to do with text messaging—and the promise of your brand.
It used to be that when a coach came to recruit a kid from high school, one of the [...]

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Sales Training Tip: Talk About Yellow Flags

by Bill Caskey on July 16, 2008

A while ago (Feb 2005 actually) I posted on the concept of Yellow Flags–those parts of the sales process that are “cause for pause” for the salesperson.  Raise The Yellow Flag Post
A yellow flag might be your prospect saying, “We’re going to look very closely at price” or “John will have a little influence but not [...]

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The Importance of the Sales Package

by Bill Caskey on May 9, 2008

As sales trainers who get asked in to fix sales problems, we find that the solutions aren’t always in the place you’re looking. Often, our VP of Sales clients want us to come in and teach the team how to “sell harder”  and “close more.”
But sometimes, the package just isn’t right. Which has caused me to [...]

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Last week, one of my clients called and said that his price had slipped out during a conversation with the prospect, and he realized, after he left, that it was much higher than what the prospect thought it was going to cost to do this work.
How should he go back in and have a further [...]

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Peter Drucker Said it Best…

by on January 4, 2008

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Do You Know What You Do?

by Bill Caskey on September 18, 2007

by Brooke Green
Do you even know what you do?  Sounds absured doesn’t it? Especially when you hear it from me - someone you don’t even know. How dare I question you?
Well, here’s my experience: One of the biggest challenges that companies (and the people who work for them) have is understanding and communicating their value [...]

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Is the China Import Problem Really a Sales Problem?

by Bill Caskey on August 23, 2007

[This subject is covered in depth on our podcast at http://billcaskey.podshowcreator.com/podcasts.aspx?feedid=106 It's about 15 minutes but it applies to you who compete against ANY low price competitor - not just offshore.]
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My friends tell me I take selling way too seriously. And that I break every problem down to a sales or communication issue. Well Bill, [...]

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Your Knowledge. Your Value.

by Bill Caskey on November 22, 2006

I was reading an excellent book by Tim Sanders called, Love is the Killer App. In it he talks about the value that you bring people, personally and professionally.
For so long we’ve been talking about “communicating value.” I still believe that in professional sales it is the “difference maker” between the elite sellers and the [...]

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Your Value Is All You Have

by Bill Caskey on October 26, 2006

(As sent out in our October New Rules Newsletter)
Your Value Is All You Have–How Competent Are You At Expressing It?
I was looking through some old training handouts …  and came across one called “How To Express Your Value.”
Although I don’t have space here to review the entire module, there was one part that I thought [...]

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