From the category archives:

Pharmaceutical

Pharma Reps-Change Or You Might Become Expendable.

by Bill Caskey on December 21, 2007

I work with a fair number of pharma reps–and I must tell you–there are changes you’ll have to make in order to be of value to your clients.
Here’s an idea: Instead of moving into the sales process operating from a place of “how do I get the Doc to prescribe my drug?” – move into [...]

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