From the category archives:

Mechanics of Selling

Isn’t it interesting how we sales types are always talking about our sales funnel–always predicting when something will ‘close.’ Yet, have you ever wondered why we have no discussion about whether they prospect is having meetings at their office talking about dates their problems will get solved? (Or when they plan on buying).
Why not?
Our sales [...]

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If I Were New In Sales Right Now

by Bill Caskey on January 16, 2009

Through our Advanced Selling Podcast and our blog, we get questions from rookie sales people–the 22-32 year-old types. “What advice would you give to a new sales person?”
So here it goes. (By the way, you ’seasoned vets’–listen up. If it’s good enough for them, it’s good enough for you).

Take inventory of your sales strengths. You [...]

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My client, Jeff Jones, told me in a meeting this week that this is his motto: You tell them nothing until they tell you everything. I love the sound of it.
The idea here is that you, as a sales professional, should never lead with a brochure. In fact, you should never lead with “all of [...]

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Well, lookie here! Bill Caskey talks about that very topic in a 2 minute video for Sales Managers and VPs of Sales.
He also invites you to attend an Executive Seminar called “Building Your Sales Dream Team”on May 29 or May 30 in Indianapolis. Go to www.caskeyseminars.com for more info on that.
Enjoy the video!!

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How To Handle A Buyer Turned Non-Buyer?

by Bill Caskey on May 7, 2008

We get this question a lot in our training. “I’ve got this prospect who keeps saying he’s ‘in’ but he then avoids me when I try to close!”No sweat. Let me dial it down with you.
You may have a suspect masquerading like a prospect. You see, people can come into and out of your prospect [...]

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There is a moment in every sales process that defines whether you’re a man–or a mouse.

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Sales Podcast: To Quote Or Not To Quote

by admin on January 15, 2008

Have you ever felt like you were obligated to quote? It happens usually when you have a client who is “going out to bid” and you’re invited to play. While we don’t like the whole ‘blind bid’ process, we do realize that sometimes you must play the game that way.
“To quote or not to [...]

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Talking To CEO’s

by Bill Caskey on November 3, 2006

The Universe has a funny way of working. It seems to have the attitude of,  “I’ll allow it to happen when it’s ready to happen.” We see this in all phases in our life. We really want something—really bad. But we don’t get it. Then later, we realize we really didn’t want it. What if [...]

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Check Out Your Selling Language. Is it Empowering You?

by Bill Caskey on November 2, 2006

We did a role play the other day in one of our clients. I was looking for language (the words sales people used). After the exercise, the group got into a heated discussion about the language of the new selling philosophy. We then made a list of the words of Selling in the 1900’s. And [...]

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Your Value Is All You Have

by Bill Caskey on October 26, 2006

(As sent out in our October New Rules Newsletter)
Your Value Is All You Have–How Competent Are You At Expressing It?
I was looking through some old training handouts …  and came across one called “How To Express Your Value.”
Although I don’t have space here to review the entire module, there was one part that I thought [...]

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