From the category archives:

President

How Adults–And Sales People–Learn (And Achieve)

by Bill Caskey on August 14, 2009

Not an especially sexy topic but one that every sales manager/ceo/leader should understand as we look to change results–and change behavior. (And for your extreme achievers, knowing how you learn might not be a bad idea).
In our sales training practice, we get asked in to companies to solve sales problems. That’s just what we do.
Every [...]

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Don’t Expect Your Prospect To Believe You

by Bill Caskey on August 10, 2009

They probably don’t. We’ve known for decades that “sales people lie.” I know you don’t (no one every admits to it), but prospects THINK you do. And of course, we know prospects lie.
Seth Godin’s blog this weekend about Vague Claims was about the realtor who advertises “Top 10 Realtors In Nation.” He maintains, if you [...]

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Sales Leaders and Managers-A New Blog For You

by Bill Caskey on October 18, 2008

After a fair amount of work, we’ve launch a new website (blog) that is designed to give leaders of teams some of the same content we’ve provided here. It’s called Leadership Insights.
We recently opened  the Leadership Institute of Indianapolis. It’s an academy to help tomorrow’s leaders become better. And the blog Leadership Insights will help [...]

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Starbucks: One Win. One Loss.

by Bill Caskey on February 2, 2008

After striving for seven years to become my local SB’s “Customer of the Week,” I finally made it. I thought there would be more fanfare than there was–a sign by the barista (”Bill is our customer of the week”) and a free drink per day. Oh well. Not sure what I expected.
That’s the Starbucks win.
The [...]

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Last month I was giving a sales training seminar, and one of the participants voiced his opinion on how he does something in the sales process. He was actually saying all the right things, but the “way” he said it turned other people in the room off a little.
I got to thinking about what he [...]

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