From the category archives:

Rules, Tools & Attitudes

How To Be A Top Sales Performer

by Bryan Neale on January 6, 2009

What makes someone a great sales performer? Here are a few ideas:

THEY THINK BIG: High performers think beyond the transaction—they think long term, big picture and any other overused corporate jumbo you can think of. You get it.
THEY WORK: While I don’t believe effort = output, I do believe there is a positive correlation. The [...]

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Sales Professionals - The Next Typewriter

by Bryan Neale on September 17, 2008

Typewriters.
Seen one lately? Used one in the last 11 years? The answer above is “probably not.” If you had polled an audience in the 1960’s and asked if they thought typewriters would someday be “extinct,” I’d suspect the vast majority would say, “NO WAY. How could we ever live without typewriters?” And here we sit [...]

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My client, Jeff Jones, told me in a meeting this week that this is his motto: You tell them nothing until they tell you everything. I love the sound of it.
The idea here is that you, as a sales professional, should never lead with a brochure. In fact, you should never lead with “all of [...]

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If I Had a Million Dollars

by Bryan Neale on July 30, 2008

If I Had a Million Dollars–this is not only a great song by Barenaked Ladies, but also a predominant thought of many highly commissioned salespeople.
In the “money” portion of our sales training programs, we often ask the question: “who wants to double their income?” or “who wants to make a million dollars this year?” It’s [...]

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Taking Accountability SERIOUSLY

by Bryan Neale on April 8, 2008

I can’t stand when people don’t take accountability for their outcomes. Sales managers, I don’t know how some of you do it - listening to excuse after excuse after excuse after excuse…you get the picture. I know many CEOs want nothing more than to create a more ACCOUNTABLE work team. But no one has seemed [...]

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I’m sure many of you have struggled at some point in your sales career to find the contact information of a key prospect. Think about this situation. Your manager asks you to contact the CIO of a major insurance company. You know the guy’s name and company, but that’s it. Your likely strategy: cold call [...]

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I Give You the Ten Commandments (Of Selling)

by Bill Caskey on February 14, 2008

OK, I’m not Moses, but it seems to be a nice way to get the point across. Read below. The sales world is not that difficult if you follow these straightforward rules:
1. Thou shalt never SELL anything. Embody the idea of being objective, analytical, and solely focused on making the businesses, lives, careers and bank [...]

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Recently in our SELECT (advanced sales training) program, we got into a conversation about getting to the right person in the sales process.
As we went down the path, it became apparent that it was less a technique issue and more of an attitude issue on our part.
I went back in to the studio and recorded [...]

 
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It’s Never Price!!

by Bill Caskey on September 6, 2006

In my observation of sales people, I’ve come to the conclusion that everyone falls on a continuum between highly skilled professional and poorly trained amateur. The people at the latter end of that scale are not bad people–they are just badly trained.
And nowhere does it become more apparent than when the sales person talks about [...]

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Rule #23 - Know Upfront…

by Bill Caskey on March 25, 2006

Have an upfront understanding prior to a sales call.
I’ve been called on by a lot of sales people over the years. And few–very few–ever tell me what the call is going to look like. They never send an agenda upfront–they never tell me the process they’ll use–they never tell me what the outcome could be.
Shame…shame…shame….
If [...]

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