From the category archives:

Rules, Tools & Attitudes

I’m sure many of you have struggled at some point in your sales career to find the contact information of a key prospect. Think about this situation. Your manager asks you to contact the CIO of a major insurance company. You know the guy’s name and company, but that’s it. Your likely strategy: cold call [...]

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I Give You the Ten Commandments (Of Selling)

by Bill Caskey on February 14, 2008

OK, I’m not Moses, but it seems to be a nice way to get the point across. Read below. The sales world is not that difficult if you follow these straightforward rules:
1. Thou shalt never SELL anything. Embody the idea of being objective, analytical, and solely focused on making the businesses, lives, careers and bank [...]

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Recently in our SELECT (advanced sales training) program, we got into a conversation about getting to the right person in the sales process.
As we went down the path, it became apparent that it was less a technique issue and more of an attitude issue on our part.
I went back in to the studio and recorded [...]

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It’s Never Price!!

by Bill Caskey on September 6, 2006

In my observation of sales people, I’ve come to the conclusion that everyone falls on a continuum between highly skilled professional and poorly trained amateur. The people at the latter end of that scale are not bad people–they are just badly trained.
And nowhere does it become more apparent than when the sales person talks about [...]

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Rule #23 – Know Upfront…

by Bill Caskey on March 25, 2006

Have an upfront understanding prior to a sales call.
I’ve been called on by a lot of sales people over the years. And few–very few–ever tell me what the call is going to look like. They never send an agenda upfront–they never tell me the process they’ll use–they never tell me what the outcome could be.
Shame…shame…shame….
If [...]

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THE PATHETIC RESUME

by Bill Caskey on January 26, 2005

Have you ever seen a bad resume? I haven’t. And it’s time I did. Let me tell you why.
Every resume reader is skeptical of what he reads. Here’s what I think when I read a glowing resume: If this guy were that good, then why is he looking for a job? Or, “if he’s that [...]

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