“Invigorated” by a Recession?

by Bill Caskey on January 15, 2009

Asheville, NC is a haven for retirees. And the city is hurting right now because of the market crash. Retirees are just not spending money–so stores are closing.

Sad, but a reality. But out of the darkness, a sliver of light.

Here’s what one guy, who had lost half his assets ($500,000), said: “At first we were depressed. We sat around and sulked for a month. But now as we look at it, we are invigorated. We are going to get back to doing something about it–something that pays the  bills and that begins to ‘grow our nest egg’ again.”

Invigorated

By George, I think he’s got it!!! You’ve got to move into “Growth Mode” not “Protect and Defend” mode. A great sports team plays to win–they don’t ‘Play Not To Lose.’ How many times have you seen a team up by 15 points with 5 minutes to go–and they go into “prevention mode”? Doesn’t work, does it?

And it won’t work for you as a sales professional either. You must invest in yourself–in  your business–in your talent–in your marketing. Get riled up again. Get into ‘growth mode’ and watch the recession fade away.

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