Posts tagged as:

communicating value

In this episode, Bill Caskey and Bryan Neale address a question from an audience member on how to prospect when you’re already busy. And Bryan reveals a communication technique that helps as you’re explaining to a prospect what you do. Watch the video below.

Advanced Selling Podcast-June Episode from Bill Caskey on Vimeo.

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In this economic time, how you communicate your value—and WHAT it is—will be very important. Here, Bill and Bryan pick up on a topic they began a few months ago—what is your personal value to your customers and how does it show itself in the sales process? All sorts of goodies here.

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Sales Podcast: Is Your Value Really That Special?

by Bill Caskey on April 2, 2009

Do ever feel like when you talk about your value it leaves people cold? Or maybe you wonder if your value really is special. We have a client who is wondering that very thing. So in this podcast, Bryan reviews the client issue, and we give you four ideas of how you can improve the [...]

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Sales Podcast: How to Communicate Value

by Bill Caskey on January 22, 2009

This is an extraordinarily difficult time to express your value to prospects. It seems like everyone is focused ONLY on money (“What does it cost?”). Yet there are ways to alleviate that. If you’re in professional sales today, you must know how to communicate what you do in a way people are compelled to hear [...]

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Communicate Your Value Carefully

by Bill Caskey on January 2, 2009

IttBiz wrote a post about her trip to England–and paying too much $$$ for a sandwich, surmising that it cost too much because it had adjectives describing it. Here is post. 
She’s on to something–not about sandwiches but about how we describe our value. In our sales training practice, I find that your value and the describing [...]

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A friend of mine is a scout for Division I basketball. He told me a story that should draw the attention of everyone reading this blog.
It has to do with text messaging—and the promise of your brand.
It used to be that when a coach came to recruit a kid from high school, one of the [...]

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Talking To CEO’s

by Bill Caskey on November 3, 2006

The Universe has a funny way of working. It seems to have the attitude of,  “I’ll allow it to happen when it’s ready to happen.” We see this in all phases in our life. We really want something—really bad. But we don’t get it. Then later, we realize we really didn’t want it. What if [...]

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Your Value Is All You Have

by Bill Caskey on October 26, 2006

(As sent out in our October New Rules Newsletter)
Your Value Is All You Have–How Competent Are You At Expressing It?
I was looking through some old training handouts …  and came across one called “How To Express Your Value.”
Although I don’t have space here to review the entire module, there was one part that I thought [...]

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The Master Value Equation

by Bill Caskey on January 25, 2006

Forget whether or not you know your product–or know your customer. The question is “do you know your value?” And most, I find, do not.
The other day, I was training a group of stockbrokers who call on high end investors (+$1,000,000 in assets). Even though they all were earning high sums of money, none of [...]

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