by Bill Caskey on February 5, 2009
There is a Caskey concept that keeps coming up and that is the application of Detachment in the sales process. Very few other sales strategies/systems deal with this because it’s a difficult notion to get your arms around. In this week’s episode, Bill Caskey and Bryan Neale address this issue head on. What does [...]
by Bill Caskey on January 29, 2009
In last week’s episode Bill and Bryan talked about how to communicate your value. But this week, they talk about that issue when it relates to the current economic climate.
As sales strategies, your hosts deal with these questions in all of their current client work with sales forces around the world. The economy is on [...]
by Bill Caskey on January 22, 2009
This is an extraordinarily difficult time to express your value to prospects. It seems like everyone is focused ONLY on money (“What does it cost?”). Yet there are ways to alleviate that. If you’re in professional sales today, you must know how to communicate what you do in a way people are compelled to hear [...]
by Brooke Green on January 20, 2009
Today’s guest is Mary Dailey Brown from SowHope. SowHope is an organization dedicated to inspiring women around the world by promoting wellness, education and economic opportunities. Listen to Mary’s incredible story and how she is working to transform the world for women.
by Bill Caskey on January 15, 2009
Today’s question came from a listener through www.askbillandbryan.com, who wanted to know how to respond to customer demands that could not be met. That in turn got Bill and Bryan talking about the various demands that customers/prospects put on salespeople. You’ll learn how to handle these when they come up, and maybe even avoid them [...]
by Bill Caskey on January 8, 2009
Now that we’re well underway in 2009, we thought it helpful to take more questions from our listening audience.
Question #1: How to change your mindset to get into prospecting mode. New business development is critical this year. So Bill and Bryan talk about this.
Also, if you had trouble downloading the “2009 Sales Competencies” e-book, then [...]
by Bill Caskey on December 18, 2008
So what do you need to be good at? I know that sounds like a crazy question but it might be relevant. In our sales training business, we believe this: If you’re struggling with ANY part of the sales process, then it’s probably a result of insufficient skill in that area. So, in this episode, [...]
by Brooke Green on December 12, 2008
Today’s interview is with Dawn Replogle, Vice President & Branch Manager, URS Corporation. Dawn has the unique position of being a female in a male dominated world, as well as running a small business within a large corporation. Listen as she discusses her journey and strategies for success.
by Bill Caskey on December 11, 2008
Sometimes we come across a person—a client in this case—who embodies our principles (and does what we say!!). In this case, the Direct Mail Diva (Stephanie Summers), sits down with us and tells us how she’s created a blog that is helping her sales efforts. She’s truly a sales 2.0 type—and you’ll learn from her.
Also, [...]
by Bill Caskey on December 4, 2008
Salespeople, what’s the number one attribute of the best manager you’ve had? Bryan recently conducted an informal poll, and the answers are surprisingly simple. In this episode, Bill and Bryan discuss the attributes of a good manager and continue a previous discussion on motivation.