Posts tagged as:

sales strategy

Rewire The Sales Mind – Lesson 3 -”Fear”

by Bill Caskey on October 24, 2009

No one ever admits they’re afraid. Yet, sales people seem to live in fear. Fear of the sale going bad. Fear that this is the last prospect on the planet. Fear of push-back and resistance. Fear my manager won’t see my potential.
The list goes on forever.
Fear Affects You.
Q: But did you ever wonder how that [...]

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Is It Uncool To Have A Vision?

by Bill Caskey on October 23, 2009

I would love it if once–just once–when I asked a person what their vision was, they had some answer.
Even a lame answer would be better than the blank look I get when I ask the question.
In the last few weeks, I’ve had a chance to ask a few people that question–and I’m convinced that there’s [...]

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Rewire The Sales Mind – Lesson 1

by Bill Caskey on October 19, 2009

Well, with our big seminar/workshop coming up on November 4 (in Indianapolis), we thought it useful to review what we mean by “rewire the sales mind.”
Today’s Lesson: How We Think Determines How We Act (And Achieve)
This is step # 1 in rewiring the sales mind–to understand that if you want to make quantum changes in [...]

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Sales Telesummit – A Potpourri Of Sales Training

by Bill Caskey on August 19, 2009

David Frey, who I admire because he’s one of the few of us that aren’t afraid to deliver great content, hosts a Sales Telesummit that begins next week.
Full disclosure, David asked me to be a part of it–and I told him I’d promote it to our blog readers.
There are something like 13 trainers/speakers/experts. I can’t [...]

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Don’t Expect Your Prospect To Believe You

by Bill Caskey on August 10, 2009

They probably don’t. We’ve known for decades that “sales people lie.” I know you don’t (no one every admits to it), but prospects THINK you do. And of course, we know prospects lie.
Seth Godin’s blog this weekend about Vague Claims was about the realtor who advertises “Top 10 Realtors In Nation.” He maintains, if you [...]

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When Should A Sales Person Become A Teacher?

by Bill Caskey on July 21, 2009

ANSWER: When he leaves home in the morning.
Why? You ask.
Simple. In today’s confusing, overwhelming economy, you might be the only one that comes along today to teach your prospect something. And learning is power.
What exactly, can you teach them?

How to use your product/service better (how to make more money, save more time, conserve more energy). [...]

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“What Should Our Sales Strategy Be?”

by Bill Caskey on March 4, 2009

We get this question a lot–and have for the last year. What people are really saying is that their current sales strategy isn’t working so well–and do we need to change it?
Yes.
Not sure how more direct to be. The reason I know your sales strategy is off-track is your closing percentage. It’s rare for a [...]

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I heard a quote from one of Wall Street’s finest–he said, “We have to pay our senior managers a lot of money. If we don’t, they’ll go somewhere else!!”
Oh, they will, will they? Do you not see the complete folly in that line of thinking? Your industry completely failed AND you are paying for performance?
Hmmm. [...]

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Sales Podcast: Selling in Today’s Economic Climate

by Bill Caskey on January 29, 2009

In last week’s episode Bill and Bryan talked about how to communicate your value. But this week, they talk about that issue when it relates to the current economic climate.
As sales strategies, your hosts deal with these questions in all of their current client work with sales forces around the world. The economy is on [...]

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President Obama has encouraged us to “be accountable and responsible” in our lives. So since he’s my President now, I’m taking that to heart. But I’m also encouraging my clients and other businesses to do the same.
Recently, I drove by a retail lighting store that had bitten the dust. No doubt they will blame the [...]

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