by Bill Caskey on July 24, 2009
Have you seen the new GM ads that tell you about a new car company? We’ve seen them, and they are actually quite nice—soothing and relaxing. But have you seen the local dealer ads about wanting to sell you a new car? They haven’t changed much, have they?
Wouldn’t you think that if GM really wanted [...]
by Bill Caskey on June 26, 2009
Last week I was with one of my clients who was thumbing through some resumes when he came across a marketing person’s application.
On the resume in the summary it said, “I think differently than most people, and I can bring new ideas—out of the box thinking—to your business.” As I reached over and grabbed it [...]
by Bill Caskey on March 12, 2009
Catalytic Value. Ever heard of it? Listen to this entry of ASP and you’ll dramatically change the way you think about what you bring to your market. The ideas in this episode are for ELITE salespeople only. BUT WAIT-THERE’S MORE! You also get our inaugural “ASP Premium Content” offer. It’s an idea that made one [...]
by Bryan Neale on September 17, 2008
Typewriters.
Seen one lately? Used one in the last 11 years? The answer above is “probably not.” If you had polled an audience in the 1960’s and asked if they thought typewriters would someday be “extinct,” I’d suspect the vast majority would say, “NO WAY. How could we ever live without typewriters?” And here we sit [...]
by Bill Caskey on September 26, 2007
Pete Ramsey was a really good guy. But from the moment he came in to seek counsel, I could see he had a huge problem – his general approach to business life (and sales) was way off. But how do you tell a guy who’s in his 40’s and somewhat successful, that his approach was [...]
by Bill Caskey on July 12, 2007
I got a call from a client last week. She had just begun our program with her company and had heard us talk about “changing how you think” in order to get better results. We hadn’t yet gotten into the details of that, but since she called, I shared with her the five areas of [...]
by Bill Caskey on May 17, 2007
Seminars are outstanding ways to generate “conversations” with prospects—and ultimately leads. But if done poorly, they can ruin your brand. If you’re a sales professional and you are asked to do a seminar, then take these into consideration.
FACT: Every company has expertise that lends itself to sharing at a seminar (telephone, webinar or face to [...]
by Bill Caskey on December 1, 2006
===DECEMBER 1 ADVANCED SELLING PODCAST=== (13 Minutes)
When salespeople walk into a company for a sales call, they don’t always realize the landscape they’re about to experience.
Salespeople need to understand the people inside the company–those stressed and overworked souls. And the executives you’re meeting with don’t seem to put much focus on communicating the company vision [...]
by Bill Caskey on July 13, 2006
I was watching a sales training infomercial at 5:30 AM yesterday and have to share. First, I must commend the author for recognizing the need for sales training to be part of the ever-growing infomercial programming found on cable TV and local access channels. With all of the get-rich-no-money-down-don’t-have-to-sell-anything-systems floating around your boob tube in [...]