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successful sale

Do Your Products Get in the Way of a Successful Sale?

by Bill Caskey on November 25, 2008

To some of you who are extremely product focused, that question may sound odd, but it’s really not.
I spoke last week at the National Medical Alliance conference, which is an amalgamation of medical supplies/equipment distributors who call on physical therapists. We did several role plays where we stressed the importance of finding out “a doctor’s [...]

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