What is it that stops us from finding the customer’s problems/pains/issues? Is it possible we’re a bit afraid? Well, here is a conversation we had with our in-house, staff therapist, Terry Daniel. He’s the guy we go to when we want to make sure what we teach is psychologically sound–especially around the ‘mind game of selling.’
He has some interesting comments about it. The other voices you hear are Bill Caskey, Brooke Green (female) and Bryan Neale–consultants all.
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