One of the great things about training and coaching people is the chance to meet really cool people. I work with high achievers—mayors of cities, top-notch salespeople and high performance executives.
Sure, there are the jerks from time to time, but rarely.
The thing that makes these people cool is their ability to extinguish their egos and look at themselves…and how they can change their own skills to accommodate the market.
They come to us and say, “What I’m doing seems to be working OK, but I want to break down my game to see what’s really possible.”
Now is that cool or what?
And I’ve noticed lately that my response to the question of “What can I do better?” is “Become an expert in your niche.”
I’ve seen this work time and time again, where a top salesperson takes what they know about the problems they solve—the solutions they bring, the trends facing their customers—and they create “expertise around that.”
That could be in the form of published articles, live seminars, webinars, speeches or podcasting (my favorite). The list is forever. But whatever it is, it must share your insight with your prospect base so they can see what they’ll be missing if they decide NOT to call you.
That’s what really separates the high achievers from the also-cans: The ability to think differently about their business in a way that changes the very game they play—the ability to create an environment where they’re calling you—pleading with you—to help them.
So as you’re planning 2009, get creative. Take this post; pass it around to the powers and say, “How can we really change the game in 2009 by how we show up?”
Be an expert. Be a knowledge worker. (You already are that, but maybe your knowledge isn’t packaged right.) Be a subject matter guru. And watch people line up to buy.
If you need some private coaching on how to do this, my schedule has some openings over the next 60 days. If you’re interested, fill out the box below. Tell me what your issue is and what you want to accomplish in 2009.
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