This is the Skinner Box, designed by BF Skinner and brought to life again by Gregory Berns in a NY Times article last Sunday.
I love the analogy because it has to do with the impact of “prospect fear” on your business–and on you. It also might shine a little light on why you feel the way you do now in this economy.
The bottom line is that ‘fear paralyzes.’ It stops us from taking risks and doing the very things we should do to grow our businesses. And if you can’t get past it, you’re in trouble.
But…
…right outside the fear is a place full of opportunities and abundance. Like FDR said, “Nothing to fear but fear itself.” This article is a good read.
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