How To Write An Email To A Resistant Prospect
In this tutorial, Bill Caskey, author of Email It — A Seller’s Guide To Emails That Work, discusses one of the most stressful emails a salesperson needs to write.
Maybe you’ve had a prospect who suddenly begins to resist your offer. Bill walks through the exact words you should use in that email.
You can learn more tips on how to write emails to a prospect or your client at: http://emailitsellersguide.com/
Josh Hamilton – A Refreshing Relapse
Texas Ranger outfielder Josh Hamilton recently made sports headlines when he relapsed from his drug and alcohol treatment program. Although celebrity relapse is not new, I thought the way he handled it was.
In an era when politicians and celebrities find it impossible to accept responsibility – instead, blaming others for all bad things that happen, Josh got up in front of the microphone the next day and said, “I messed up. I hurt people. I let down people who lean on me.”
You can argue all day about Josh’s baseball talent. He has been injured a lot and had some very average years. But in this case, he came through victorious.
Alcohol and drug recovery is a one-day-at-a-time game. I have a little experience in that game. Sometimes, when you feel vulnerable and weak, you have to put your game face on and be vigilant about relapse. Apparently, Josh wasn’t.
But rather than be quick to judge him for why it occurred. I am quick to judge how he handled it.
We sales people and business leaders can take a page from the Hamilton playbook when it comes to accepting responsibility, taking the blame and doing it in a ‘stand-up, head-on’ way. Wouldn’t it be refreshing if some of our politicians had the courage to stand up and say, “I screwed up by voting for that bill. I messed up. I don’t know what I was thinking. I’m sorry I hurt people inadvertently.”
Wouldn’t that be refreshing–especially if it came from the heart?
Or wouldn’t it be nice if a company leader had the bravery to stand up in front of the executive team and admit an error in judgement? Or, if a sales person who wasn’t achieving at the level he/she desired, to stand up and admit that it’s, “all on me” instead of blaming the pricing, the website, the customer demands, the weather?
Or, if a sales manager would go into the President’s office and accept responsibility for weak sales performance instead of blaming his sales team? Or, if a customer service person would admit that they screwed up the shipping instructions?
As we go about our day in our business lives, check out when we take accountability and when we shirk it. It probably would surprise us. The great paradox is that we think it’s a strategy of strength to never admit errors. But it’s quite the opposite.
Are You Bringing ‘Presence’ to Your Prospects?
Not donuts…or lunch…or coffee mugs. But are you bringing your ‘full self’ when you meet with people?
In this video, Bill tells you a story of how he and his team are brought in to interview sales people upfront before an offer is made. What they see is not good. And it all gets back to the little word with big implications: Presence.
He tells you what he looks for in those interviews and how you can think about what you bring to prospect meetings.
Are Your Best Years Behind You or Ahead of You?
It seems like an obvious question doesn’t it? If I were to ask a hundred people on the street they would all say their best years are ahead of them. But would they really feel that way or would that just be the politically correct thing to say?
I was doing my annual New Year’s cards for my daughters. One daughter is 18 while the other is low 30’s. I believe the future is so bright for that generation that they should feel blessed — they have some many great years in front of them.
I actually believe that although most people do not.
And as I wrote their cards, I wondered aloud whether I felt that way about myself at 55 years old. Can I honestly look in the mirror and say that my best days are ahead of me when I’ve had 55 years of a great life?
I have some rather long lifelines in my family (my dad lived to be ninety-seven and his mother ninety-five) and when people ask me when I’m going to retire I tell them retirement for me would be certain death.
So, for those of us that are in our 40’s, 50’s and 60’s, how do we ensure that in fact the best days are in front of us?
Here is a list:
The Wrong Way to Look At Holding People Accountable
There’s probably not one topic that spurs as much conversation in our work of executive coaching or sales leadership than the topic of accountability.
Few of us like to be held accountable, yet we all like to hold others accountable for their behavior. So when ever I hear a sales leader (VP Sales, Sales Manager), go down the “we need more accountability” path, I always wonder why.
- Did you hire people who were not accountable to themselves?
- Do you create an atmosphere somehow in the company that tolerates mediocrity?
- Is it just a secret method of control or a power play?
Our Recommendation
Why do we believe we can do a better job of holding people accountable than they can do holding themselves accountable? Forget about holding others accountable. 
What Can You Do With A Psychology Degree? These Things
How many times have we heard, “What in the world can you do with a Psychology Degree?” My seventeen year-old daughter is exploring colleges right now and is somewhat interested in psychology (because she really likes her high school psychology teacher-maybe not a good reason but, what the heck?)
And yet when I talk to fellow parents – some of whose children actually majored in psychology – I get that look of disdain and shaking of the head. And although they don’t say anything I know what they are thinking
“What in the world can you do with a psychology degree?”

Goal Setting for 2012. Is A Doubling Of Income Possible?
Well, you probably read that and say, “I don’t see any way at all I can double my sales next year. Especially in this market.”
In fact, that may be so much of a stretch that you decide NOT to watch the video. And what a mistake that would be.
This Whiteboard Wednesday is designed to “shock you” a little. Maybe you just need a jolt to your system so you can break free with some new thoughts.
Bill Caskey takes you through a Goal Setting exercise that the Caskey team takes their clients through. So, grab pencil and paper and play it out as you watch it unfold in front of you.
After you’re done, we think you’ll see things a little differently. So, you may not get to a doubling (or, you might) but what we’re after is a “change of thought.” And that will guide you to new goals you will accomplish.





