How To Write Business Emails That Get Results – Email Tips for Salespeople

Sales people, business leaders and marketing types are always looking for the magic dust when it comes to writing emails.

Well, in this video, you’ll see why most ‘persuasion techniques’ fail when it comes to email. It’s not because your writing is weak.

It’s not because you use the wrong font. It’s much deeper than that. It has to do with the state of mind you’re in when you write them.

And once you’re done with the video, head over to http://emailitsellersguide.com/ to check out the 20 most common scenarios that create ‘email opportunities.’ I think you’ll find some you recognize.

Are You Bringing ‘Presence’ to Your Prospects?

Not donuts…or lunch…or coffee mugs. But are you bringing your ‘full self’ when you meet with people?

In this video, Bill tells you a story of how he and his team are brought in to interview sales people upfront before an offer is made. What they see is not good. And it all gets back to the little word with big implications: Presence.

He tells you what he looks for in those interviews and how you can think about what you bring to prospect meetings.


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Aristotle Taught Us But We Weren’t Listening – 3 Ways To Improve Your Sales Strategy

OK, sales folks.  You got some advice from your friend Aristotle in 350 BC and I don’t think you were listening.  It was while he was being taught by Plato and just before he hooked up with Alex the Great.

His advice was very simple. In order to be a great sales person, you have to have 3 parts to your strategy.

In this video, Bill calls up some Aristotle wisdom and shares what those are.


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Goal Setting for 2012. Is A Doubling Of Income Possible?

Well, you probably read that and say, “I don’t see any way at all I can double my sales next year. Especially in this market.”

In fact, that may be so much of a stretch that you decide NOT to watch the video. And what a mistake that would be.

This Whiteboard Wednesday is designed to “shock you” a little. Maybe you just need a jolt to your system so you can break free with some new thoughts.

Bill Caskey takes you through a Goal Setting exercise that the Caskey team takes their clients through. So, grab pencil and paper and play it out as you watch it unfold in front of you.

After you’re done, we think you’ll see things a little differently. So, you may not get to a doubling (or, you might) but what we’re after is a “change of thought.” And that will guide you to new goals you will accomplish.


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How To Become An Expert In Your Industry

What separates the expert seller from everyone else? Can you really position yourself as an expert in your niche? And what benefits will you derive from that? In this episode, Bryan Neale reviews the many types of sales people so that you can see where you fit. Then he gives some ideas on how you can immediately become an expert in your world.


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Fatal Mistakes in B2B Sales and How to Avoid Them Series – We Listen With Our Motor Running

*This is a part of The Whale Hunters’ guest blog series for three weeks on “Fatal Mistakes in B2B Sales and How to Avoid Them.” To read some of the blogs for the series, you can visit: http://blog.thewhalehunters.com/

In this video, Bill Caskey discusses one fatal mistake he notices salespeople do. With his experience as an Indianapolis sales trainer, Bill addresses a few ways for salespeople to avoid this one mistake.

-Mentioned in this video…-
The Advanced Selling Podcast: Every week, Bill Caskey and Bryan Neale, upload a new podcast for sales people all over the planet. Eventually, we’ll be bringing over all the episodes but it’s not quite at the top of our priority list yet.

So, until then, go to www.AdvancedSellingPodcast.com and you can download–or listen to them all.

Never Fear the Money Conversation – The Advanced Selling Podcast

This episode is one of our frequent mailbag shows where we take questions from our audience. The first question is “what are some new ways to prospect?” Also in this episode, Bill discusses a recent webinar he was on that addressed what does the “new salesperson” look like. And it plays right in to the first question.

Then, the second question deals with price…and how to use ‘price’ as a qualification distinction. Although this is a marketing question, we’ll take it from the sales point of view.

*Listen to this podcast*— http://www.advancedsellingpodcast.com/never-fear-the-money-conversation/

You’ve just written an email to a prospect who’s not calling you back. 
You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts. Here’s our advice: STOP — Don’t SEND! Instead, read EMAIL IT!, 
The Seller’s Guide to Emails That Work.http://emailitsellersguide.com/

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