Don Hewitt. “Tell Me A Story.”
August 29, 2009 by admin
Filed under A Good Story, Bill Caskey, Current Affairs
Don Hewitt, the Executive Producer of 60 Minutes for 37 years died last week.
A stirring salute was done on 60 Minutes last night, but here is my “two lesson” version.
My lessons were:
Lesson 1) Tell Stories
That was his motto–”Tell me a story.” That was all 60 Minutes was–stories. I love this because every sales professional should be good at that very skill–story telling. Make them short, concise, compelling and relevant. But tell them.
He said during an interview, “Why don’t others get this? The reason for my success was that all I did was tell stories every Sunday night. There is nothing magical about it.”
Lesson #2) Control The Details To Everything Important.
You should have seen Don work to make sure every detail came together perfectly–for every episode. Was he arrogant? Of course. Was he right? More often than not. Was he visionary? Yes, every week.
He knew exactly what he wanted each and every episode. He could see it. He visualized it.
Do you pay attention to the details? Are there misspellings in your blog? (I’ve been guilty of that before). Are there mistakes in your presentations? Is your grammar correct in your letters? All are details. But all worth getting right.
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