===JANUARY 31 ADVANCED SELLING PODCAST=== (15 Minutes)
In this first of a series, Bill Caskey and Bryan Neale discuss a theory called “Time Optimization,” which is optimizing the time you spend by doing your “highest use activity.” This is not a lesson in time management. Rather, it is a manifesto that calls for a different way to look at the time you spend in sales activities. Most sales people waste their most precious asset–their time. How will you find out what Bill and Bryan have in store for you? By listening, of course. Enjoy.
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