What is an Optimum Sales Process?

A podcast listener asked us to take her through the best sales process–the one we suggest you use.  There are tons of sales processes and methods in the world, but we like to keep things simple so we give you what we recommend to our clients.

Much of what you hear here can be found in Same Game New Rules (www.samegamenewrules.com). Yes, we know that the very word “process” can be tedious, it’s still important to have one. Because we all know what happens when you don’t have a good process. You default to the prospect’s process.

Also mentioned in this podcast:

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  • Visit SameGameNewRules.com to learn more about the eBook and watch the video “Do You Make These 5 Mistakes?”

How To Talk ‘Money’ In The Sales Process

In this episode, Bill and Bryan address the ever-emotional topic of money. Many facets to money like:

1. Cost of problem
2. Money in customer budget
3. Money they’re willing to spend to change
4. Your belief in your own value

They have addressed this recently in the area of “positioning.” How you are positioned will determine the fees you command.

Also mentioned in this podcast:

The Secret of Networking and Tradeshow Success

In this episode, Bill and Brian discussed the secrets of tradeshow selling since this is the trade show season coming up

But whether you participate in tradeshows or not this episode will help you become a better networker. The same skills apply.

Also mentioned in this podcast:

Don’t Use Throwaway Lines

Sales specialists Bill Caskey and Bryan Neale address an issue that happens to ALL sales professionals, whether they know it or not: are prospects telling you the truth?

In this sales podcast, Bill and Bryan address an actual client who struggled with the upfront agreement in the sales cycle. She felt like it was a little contrived and inauthentic. Bill gave her some counsel and now he shares it with the podcast community. This piece of advice serves to differentiate you from competitors you have in your business. No one else is positioning this way.

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Also mentioned in this podcast…

Four New Year’s Lessons For Sales Professionals

It’s always hard to narrow advice down to 3-4 things, but Bryan and Bill did that in this episode. The gist of it is that they see many sales professionals struggle with parts of the sales cycle. And their advice today will help you cope with those things you’d like to improve.

These four lessons are also good for sales managers as they/you continue to work on improving the state of your sales force.

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Also mentioned in this podcast:

How One Salesperson Uses Email to Prospect


As a sales trainer, it’s always nice to hear what people are learning, using and profiting from in your advice.
Our podcast has been reaching sales people far and wide for over 4 years and yet we have spent very little time
interviewing people who have made our philosophy work.

In this episode, we talk to one such listener: Sales professional, Rachael Lyman, who works for the Denver Chamber of Commerce.
She shares with you some lessons she has taken from the podcast and some other products and reveals how she’s used them.

Also mentioned in this podcast (plus other things we think you should know):

 

Self Esteem, Comfort Zones and Sales Success

As sales trainers and coaches, we learned early that whether someone takes our information and implements it has more to do with the “inner game” than any sales technique or move. Moreover, we learned that our self-image and self-esteem was at the root of that insight.

Recently, Bill Caskey and Bryan Neale, sat down at The Advanced Selling Podcast with a special guest, Terry Daniel, who has a vast background in psychotherapy and specializes his work around personal growth and learning.

Terry introduces a brief discussion about self-esteem, comfort zones and a tip on how to even know what to work on.

The purpose of this episode is to look at yourself and take action on what Terry recommends.

Also mentioned in this podcast:

 

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