By Bryan Neale
As a professional sales trainer, I’m exposed to hundreds of “magic” quips, phrases, closing moves and techniques each year. I decided to take the time to share some of the most outdated, overused, ineffective versions of those with the hope that you’ll either stop using them, or completely avoid them if their temptation ever finds you in a weak moment. I thought I’d start this exercise with the caption NEVER SAY THIS:
“If I could show you a way……….would you be interested?” Welcome to 1954 sales training class.
